How to keep stock straight when you sell across several shops
Selling the same goods on several domains and the counts drift apart? Why it happens, the three possible fixes, and what stock reconciliation looks like in practice.
Blog
Blog
Practical writing about running an online shop. No marketing filler — we write about what we deal with ourselves.
What to automate first in an online shop
Not everything that can be automated is worth automating. The four tasks that give the most for the least risk, and how to spot a task that is not ready yet.
Multi-carrier shipping: how to do it without five logins
Every carrier has its own portal, its own login and its own way of printing a label. What unified shipping looks like, what can genuinely be unified and what cannot.
Where AI actually helps an online shop, and where it is an expensive toy
AI in e-commerce has three uses that genuinely pay off and several that cost more than they return. How to tell them apart and how to work out the real cost.
Is it worth letting an AI assistant into your company inbox and files?
An assistant connected to a company Google account summarises mail, drafts replies and writes numbers into a sheet. What it saves, where the limits are, what to ask.
Why analytics never sees every order, and what to do about it
Analytics reports fewer orders than your shop does. That is not a measurement fault — it is its limit. What you can learn instead, and why admitting the gap beats filling it in.
How to connect Claude to MitoOps over MCP: a case study with the customer Mitochondriak
A case study from live operations: Claude.ai reads data from four stores through the MitoOps MCP server over OAuth. Orders, inventory, shipping, analytics, reports, suppliers, claims, the affiliate programme and automations — 84 tools across 20 scopes; the writes all require explicit consent: a disabled automation draft that a person enables, and a discount coupon — created from the parameters you give, updated or deleted only explicitly with a preview and confirmation; a coupon with a live dependency is never deleted.