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Pricing

Pricing

Choose by the size of your operation. You never buy a module twice — every plan includes the shared data core, branding and the basic connection.

  • 14 days free
  • No card required
  • Prices exclude VAT

2 months free when paid yearly

Beginner

For a new or small shop that wants its operation under control from day one.

€13,25/ month
Billed €159 per year
  • 1 shop
  • 500 products
  • 250 orders per month
  • 2 users
  • 10 active automations
  • 100 AI credits per month
  • 500 AI Mailing contacts
  • 2 500 emails per month i

Above the limit €0,10 per order

  • Orders and invoices
  • Stock, products and movement history
  • Shipping: packing, labels, tracking
  • All connected carriers
  • Claims and returns as a managed case
  • Affiliate partners and commissions
  • AI chatbot for customers plus claims and affiliate widgets on your own site
  • AI Mailing: writes and sends emails to your customers at the right moment
  • E-mails from your own domain — on every plan
  • Email support
Try 14 days free

No card required

Recommended

Start

For a shop that already sells and wants to automate its operation.

€65,83/ month
Billed €790 per year
  • 3 shops
  • 5 000 products
  • 500 orders per month
  • 5 users
  • 25 active automations
  • 300 AI credits per month
  • 2 000 AI Mailing contacts
  • 9 000 emails per month i

Above the limit €0,08 per order

  • Everything in Beginner
  • Your own SMTP for outgoing mail
  • Your logo, colours, wording and templates
  • API & MCP — 1 active access key
  • Email support
Try 14 days free

No card required

Growth

For a shop across several markets or with growing volume.

€132,50/ month
Billed €1 590 per year
  • 5 shops
  • 25 000 products
  • 2 500 orders per month
  • 15 users
  • 60 active automations
  • 1 500 AI credits per month
  • 10 000 AI Mailing contacts
  • 46 000 emails per month i

Above the limit €0,07 per order

  • Everything in Start
  • Stock reconciliation across shops
  • Monthly and custom reports
  • Product record across markets
  • API & MCP — 2 active access keys
  • Priority support
Try 14 days free

No card required

Pro

For an operation with several shops, higher volume and several custom integrations.

€290,83/ month
Billed €3 490 per year
  • 10 shops
  • 50 000 products
  • 10 000 orders per month
  • 40 users
  • automations as agreed
  • 6 000 AI credits per month
  • 40 000 AI Mailing contacts
  • 185 000 emails per month i

Above the limit €0,05 per order

  • Everything in Growth
  • Affiliate for up to 500 partners
  • API & MCP — 5 active access keys
  • Agreed response time
  • Help with the initial setup
Try 14 days free

No card required

Bigger operation or special needs? We have a plan for you too

Custom

For larger operations with their own requirements on integrations, limits and support.

  • Everything in Pro
  • Higher or individually agreed limits
  • Migration from your current solution
  • Bespoke integrations
  • SSO and advanced permissions
  • Named contact and individual SLA
Custom Book a call
Onboarding the next clients. If you run a Shoptet shop across more than one market, get in touch. Clients joining at this stage get hands-on onboarding and pricing that reflects it. Contact

Detailed plan comparison

Every limit and feature side by side — including the free trial.

Fourteen days free — the whole app with smaller limits, no card required.

Feature Free trial Beginner Start Growth Pro Custom
Account capacity
Shops 113510as agreed
Products* 5005005 00025 00050 000as agreed
Orders per month included 1002505002 50010 000as agreed
Users 2251540as agreed
Detailed operational and analytics history 14 days12 months24 months36 months60 monthsas agreed
Roles, permissions and audit yesyesyesyesyesyes
Operations and stock
Stock, products and movements yesyesyesyesyesyes
Product record yesyesyesacross marketsacross marketsacross markets
Stock reconciliation across shops ———yesyesyes
AI purchase planning and supplier register yesyesyesyesyesyes
Bulk product editing across stores (HS codes, prices, internal fields; preview and one-click undo) yesyesyesyesyesyes
Shipping
Packing, labels and tracking yesyesyesyesyesyes
EAN and QR scanning with a camera yesyesyesyesyesyes
Phone as a wireless scanner yesyesyesyesyesyes
Connected carriers allallallallallall
Your own tracking page, your branding yesyesyesyesyesyes
Automations
Active automations 3102560no capas agreed
Runs per month included 1005001 00010 00050 000as agreed
Ready-made templates and run history yesyesyesyesyesyes
Claims and returns
Claim cases per month included 101525150600as agreed
Claims portal and deadlines yesyesyesyesyesyes
AI centre
AI credits per month 501003001 5006 000as agreed
AI knowledge storage 50 MB100 MB250 MB500 MB1 GBas agreed
Public chatbot on your site yesyesyesyesyesyes
Internal assistant yesyesyesyesyesyes
AI copywriter and translation yesyesyesyesyesyes
Your own AI key —yesyesyesyesyes
Affiliate and growth
Active affiliate partners 1310100500as agreed
Reports and KPIs basicbasicbasicmonthly and custommonthly and custommonthly and custom
Advertising: ROAS, ad spend ratio, MER, CPA (Google Ads, Meta Ads) yesyesyesyesyesyes
Automatic Google Ads costs from GA4 yesyesyesyesyesyes
API and integrations
API & MCP ——yesyesyesindividually
Outbound webhooks ——yesyesyesindividually
Search Console via API & MCP ——yesyesyesindividually
Active access keys 00125by agreement
Webhook endpoints 0052050by agreement
Claude.ai connection over OAuth ——yesyesyesyes
OpenAPI interface description ——yesyesyesyes
Branding and domains
Logo, colours, wording and templates yesyesyesyesyesyes
Subdomain with your branding yesyesyesyesyesyes
Widgets on your own site yesyesyesyesyesyes
Language versions
App interface 11 languages11 languages11 languages11 languages11 languages11 languages
Every user picks their own language yesyesyesyesyesyes
Customer portal and e-mails in several languages yesyesyesyesyesyes
One account for several language markets yesyesyesyesyesyes
Emails
AI Mailing (emails written and sent by AI) test mode onlyyesyesyesyesyes
AI Mailing contacts 2005002 00010 00040 000as agreed
AI Mailing emails per month (up to 4 per contact) —2 0008 00040 000160 000as agreed
System emails per month (orders, shipments, claims) 2005001 0006 00025 000as agreed
Your own sending domain (e-mails from your address) yesyesyesyesyesyes
Your own SMTP ——yesyesyesyes
Above the plan
Order above the limit —€0,10€0,08€0,07€0,05as agreed
System email above the limit —€0,020€0,015€0,010€0,008as agreed
Automation run above the limit —€0,030€0,010€0,005€0,003as agreed
Claim above the limit —€0,50€0,40€0,25€0,15as agreed
AI credit above the limit —€0,012€0,010€0,008€0,007as agreed
Contacts above the AI Mailing limit —they wait, nothing is billedthey wait, nothing is billedthey wait, nothing is billedthey wait, nothing is billedas agreed
Pack of +1,000 contacts per month (bought in advance) —€5€5€5€5as agreed
Support
Channel emailemailemailpriority emailpriority emailnamed contact
Agreed response time ————yesindividual SLA
Help with the initial setup yesyesyesyesyesyes
Help by phone during setup —yesyesyesyesyes
Mobile app
MitoOps as an app on your phone yesyesyesyesyesyes
Push notifications straight to the phone yesyesyesyesyesyes
You choose what you want to be told about yesyesyesyesyesyes
Packing and dispatch from the phone yesyesyesyesyesyes

* Every individual variant counts towards the product total as a separate product. The limit applies to the whole account together, not separately to each connected shop.

Help with the initial setup: on every plan you can book a 30-minute call where we walk you through the basic settings over screen sharing. On the Custom plan one named person guides you through the whole onboarding.

AI is billed in credits

No tokens, no API call prices. Credits are shared across the public chatbot, the internal assistant and the copywriter — you decide where to spend them.

1 000 credits €9
5 000 credits €39
20 000 credits €129

Monthly credits from your plan renew every billing period and do not carry over. They are used before purchased credits. Purchased credits are valid for 12 months.

When both your monthly credits and any purchased packs run out, we do not switch AI off — anything beyond them is billed at your plan’s rate: €0,007 to €0,012 per credit. A pack bought in advance is cheaper.

What a typical action costs

  • Translating one field 1
  • Drafting or editing a text 1
  • One public chatbot reply 3
  • One internal assistant reply 3

Indicative figures for an ordinary message. A very large context — long custom instructions and a big knowledge base — counts as several messages, because the model has to read more. Before a more expensive operation the interface shows an estimate; we warn you as the balance runs low.

Credits included in plans

  • Free trial 50
  • Beginner 100
  • Start 300
  • Growth 1 500
  • Pro 6 000

They renew every billing period. For most operations they are enough without buying more.

What happens when you exceed a limit

Nothing shuts down. We warn at 70 and 90 per cent, tell you at a hundred, bill the overage — and get in touch about a better-suited plan.

Orders

Orders above the limit are billed at your plan’s unit rate. The operation keeps running — stopping a shop in its best week of the year is the surest way to lose it.

Email

System emails (orders, shipments, claims) come with a monthly quota. Above it you can buy a pack in advance, 1 000 emails for €5, which is the cheapest option. Anything sent beyond the quota and the purchased packs is billed at your plan’s rate: €0,008 to €0,020 per email, the higher the plan the lower the rate. AI Mailing emails are not billed. From the Start plan up you can connect your own SMTP, and then we bill no system email at all.

AI Mailing contacts

Nothing stops. New contacts keep coming in, AI writes to the first ones up to your plan’s limit and the rest wait. Once a month we let you know in the notification bell. You buy a pack yourself, nothing is billed automatically.

  • +1 000 contacts per month, on every plan €5

Automation runs

AI steps and emails are billed through their own units, not a second time here.

  • 5 000 runs €10
  • 25 000 runs €35

Need only some of the modules?

Every plan contains the whole system — these are not modules you assemble and top up. What differs between plans is the volume of traffic and the limits, not what is unlocked. If you are unsure which one fits, the configurator will recommend it from your number of shops and orders.

Tell us what you need

Payment

By card, Apple Pay or Google Pay, or by bank transfer against an invoice. The payment gateway is being finished — until it launches, we invoice by transfer.

One-off services

Basic deployment is included in every plan: account setup, connecting the first shop, the first carrier, ready-made automation templates and portal branding. Anything else we quote up front.

  • Migrating core data — from €199
  • Setting up the claims process — from €99
  • Setting up affiliate — from €99
  • A bespoke automation — from €79
  • Team training — from €299
  • Full bespoke installation and training — Custom

Pricing questions

What happens if I exceed the order limit?
Nothing shuts down. Orders above the limit are billed at the unit rate shown with your plan. We warn at 70 and 90 per cent; if the overage becomes permanent, we get in touch about a better-suited plan.
Why is AI billed in credits rather than a flat fee?
A flat fee would either overcharge a small operation or deny a large one the better model. A credit is a unit you understand — you see the balance, the consumption and what a typical action costs. We do not show tokens or API call prices because they tell you nothing about your decision.
Do unused AI credits carry over?
Monthly credits from your plan do not — they renew each period. Purchased credits do: they are valid for 12 months and are used only after the monthly ones.
Can I change plans?
At any time, in both directions. The change takes effect from the next period.
Is the trial really card-free?
Yes. We ask for a card only once you decide to continue. The trial has limits but is genuinely usable — it is not a guided tour.
What if I need only some modules?
The system can be assembled module by module. Tell us what you need and we will put a set-up together — for a comparable scope a ready-made plan usually works out cheaper.