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Analytics

Shop numbers you can trust

Revenue, return on ad spend, margin and the monthly report in one place. Everything is calculated from the real orders of your shops, not from estimates.

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No card required. We connect your first shop with you.

Benefits

Why Analytics pays off

Stop stitching numbers together from several exports. See what you sell, what your advertising brings back and what is really left.

One number, not five versions

Revenue, Advertising and Reports read the same data. The same filter gives the same result on every screen.

Advertising from real orders

ROAS, cost of sale and CPA are calculated from the orders your ads brought in, not from conversions reported by the ad platform.

See what is left

Gross profit, margin and the result after the costs you record in the app. Not just revenue.

Know what to trust

Tracking shows how many orders your analytics actually captured. What cannot be measured shows a dash, not an invented zero.

How it works

Up and running in three steps

From connecting your shop to the first report, without spreadsheets or retyping.

  1. Connect your shop

    Orders load on their own, and new or changed ones are added automatically every 5 minutes.

  2. Add what the shop does not know

    Connect your web analytics and record company spending under Costs. Part of your ad spend can be loaded automatically.

  3. Read and decide

    Compare periods, look at channels and export the report as a PDF, a document or a spreadsheet.

Features

What Analytics includes

Five screens, each answering one question: Revenue, Advertising, Reports, Sales and margin, and Tracking.

  • Revenue, orders, average order, visits and conversion rate on one screen
  • Comparison with the previous period or with last year
  • When orders come in: an overview by day of the week and hour
  • Where revenue came from: channels, including visits from AI assistants
  • Advertising: spend, revenue from ads, ROAS, cost of sale, CPA and MER
  • Reports: gross profit, margin and result after recorded costs
  • Report export as PDF, document or spreadsheet, with report history
  • Sales and margin: margin by product and purchase prices
  • Tracking: how many orders and how much revenue your analytics really saw
  • Search data: clicks, impressions and average position
  • Figures with or without VAT
  • Several shops in one overview or each on its own
Modules working together

Works on its own, even better with the rest

Analytics is enough on its own: connect your shop and you have the numbers. When you use other modules too, it sees their results. Orders from partners, from AI Mailing or with a campaign code get their own row in the channels, and Automations email you the monthly report. Your own software or AI assistant can read the same numbers through the API and MCP.

Campaigns

Sales, discount codes and banners as one campaign with approval.

More about the module

Affiliate

A partner programme with a portal on your domain, codes and payouts.

More about the module

Automations

"When this happens, do that" rules over orders, stock and shipments.

More about the module

API & MCP

Your own software or AI assistant reads the same data and, with your consent, proposes a change.

More about the module

See all modules →

Frequently asked questions

Is a report the same as accounting?
No. A report is for making decisions and may contain estimates and your own costs. For accounting, use the invoices and credit notes in Documents.
Why can revenue differ from the number in my shop?
Usually because of a different period, a different shop, or figures with and without VAT. Cancelled orders are left out of reports according to the order status rules.
What if I have no web analytics connected?
Revenue, orders and margin work without it, because they are calculated from orders. Visits and conversion rate then show a dash, not a zero.
How fresh are the numbers?
New and changed orders are added automatically every 5 minutes. The Refresh button checks them right away.
Who can see margin and purchase prices?
Access follows roles. Warehouse staff and customer support do not see finances, and HR sees reports but not purchase prices.

See your numbers differently

Connect your shop and see the first overview on your own orders. 14 days free, no card required.

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